Training Seminars

The Aarons Company offers a variety of topics to help move your team and company forward.

Are you ready to take your business to the next level?

  • Building a Strategic Marketing Plan – Using the methodologies of strategic planning to identify goals, objectives, strategies and tactics of a marketing plan – Target audience: Managers who deal with service provision for the public.
  • Building Coalitions – Identifying internal and external stake holders, defining what their position are on issues of importance and establishing the cooperative potential and competitive threat for each stakeholder. Target audience: Any managers or employees who are required to interact with multiple constituents in formulating a plan or consensus on a policy or program initiative.
  • Building Coalitions and Stakeholder Management – Identifying internal and external stake holders, defining what their position are on issues of importance and establishing the cooperative potential and competitive threat for each stakeholder. Then applying the grass roots methodologies to implement the findings. Target audience: Any managers or employees who are required to interact with multiple constituents in formulating a plan or consensus on a policy or program initiative.
  • Creating and Developing a Strategic Plan for a Non Profit Member Association – Using the methodologies of strategic planning to identify goals, objectives, strategies and tactics of a marketing plan helping an organization build their own strategic plan and ways to implement and manage it throughout the year. Target audience: Any managers or employees who are trying to establish a strategic plan for their department or unit.
  • Earned Media – The ways to use print and electronic media to get you message across without purchasing advertising. How to find media outlets that provide free message delivery and how to use them effectively. Target audience: Any managers or employees who are trying to promote their programs to a broad public audience but who have a limited budget for public relations.
  • Grass Roots Advocacy – Using your human resources to influence policy objectives at the federal, state and political subdivision levels. Target audience: Any managers or employees who are need to develop citizen support for a proposed policy initiative.
  • Message Development and Delivery – How to develop message using Leesburg Grids, and message development formulas. Creating your messages and standardizing you message to be effective. Staying on message. Target audience: Any managers or employees who want to learn how to communicate their message and departmental policies or programs in personal or public audiences.
  • Recruiting and Motivating Volunteers – Finding volunteers to work your organization. Identifying where to find them, how to type them and how to most effectively use their unique talents to your advantage. Target audience: Any managers or employees who are looking to find and develop citizen volunteers when citizen involvement in program rollout is needed.
  • Speakers’ Bureau – Creating a Speakers’ Bureau for your organization. Developing a standard presentation and converting it to other media formats. Finding training and deploying speakers; identifying speaking opportunities and scheduling your speakers; and, following up after the presentation. Target audience: Any managers or employees who want to create a speakers’ bureau or develop a public awareness system through group presentation.
  • Strategic Planning – How to roll out and implement your plans strategically to maximize your resources efficiently and in a coordinated manner. Target audience: Any managers or employees who are trying to establish a strategic plan for their department or unit.
  • Strategic Research – Finding out about your organization and about information on your opposition. Knowing where to find information, how to analyze it and how to use it to your benefit. Target audience: Any managers or employees who need to develop skills on research about policies and groups.
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